Our Story

Built with the foundation of providing an honest, safe, and quality product, Vitamin Friends has always put family first. With quality at the fore-front, we will always put our Vitamin Family first. 

“Family means everything to us, which is why our goal is to benefit everyone, from the littles ones to the parents to anyone that wants to be a little bit healthy and a lotta bit happy. Welcome, you’re family now.” 


Here is our story… 

Vitamin Friends was born out of a unique situation, one that put a mother and father in a position no parents want to be in. Our son was lacking essential nutrients and went through numerous dental issues due to the low quality gummy vitamins that were available and there was no solution to be found. The search for a high quality, effective and safe children’s vitamin was one that was exhausted by us. Our son needed crucial vitamins and we did what any parents would do for their child, we persevered and found a solution. That solution was Vitamin Friends.  

This origin is a vital part of what makes Vitamin Friends so special and so different. As the first full line of pectin gummies in 2012, this was the first of many differentiating factors to come. A high quality, highly certified, safe and effective gummy was absent from the market and Vitamin Friends was happy to take on that status.  

Vitamin Friends does not polarize consumers, we embrace them. That is why we pride ourselves on our certifications. We are allergen-free, gluten-free, kosher, and vegan/vegetarian! With quality being the crucial foundation of the brand, we made the decision to open our own manufacturing facility to truly control the quality and safety of all our products. That manufacturing facility is called Better Nutritionals, an FDA registered facility that is one of the most certified supplement manufacturers in the world.  

Our highest priority is providing parents with a brand of vitamins they can trust, 100%. Plain and simple. Vitamin Friends has nothing to hide, we operate under complete transparency and listen to everything our customers have to say. Without the trust of families our brand wouldn’t be where it is today so it’s crucial that we are constantly upholding that trait.  

Since our start in 2012 we have worked to educate people of our story and products. Being sold nationwide at WholeFoods and Sprouts, we are honored to provide our vitamins to the entire U.S. We are also proud to have one of the best-selling children’s iron supplements in the US.  

Vitamin Friends works hard each and every day to be “Trusted by parents, and loved by kids”